What is fast fashion or ‘fast fashion’?

Fashion is an industry that is characterized by being changeable in order to meet the objective of staying at the forefront of innovation. However, each process that is carried out to manufacture new garments that conform to trends represent a high cost to the environment.

Due to the constant and rapid change of what is considered ‘fashion’, a tireless race begins to produce garments that adjust to trends, leaving fast fashion as a result.

What is fast fashion or fast fashion?

The fast fashion , in Spanish ‘fast fashion’. It is a model of production of garments in large quantities in a short time regardless of the damage they may cause to the environment.

In addition, this logic of accelerated production implies low-cost labor where workers often do not have all the guarantees when carrying out their work. This means that fast fashion is the cause of environmental and social problems.

What are the consequences of fast fashion?

The environmental impact is perhaps the greatest consequence of fast fashion, since its production model is based on quantity, and to meet its objectives, materials and supplies that can be highly toxic are used. These end up in rivers and other natural ecosystems, affecting life in all its forms.

The use of synthetic textiles, mostly derived from petroleum such as polyester, represent one of the main risks to the environment, since as they are materials derived from the same resource as plastics, their decomposition can take decades, even centuries. .

The use of these garments for short periods of time is another factor that affects the conservation of the environment. Think that if 100 people buy a fashionable blouse that is made to be discarded after 3 months, there will be 100 shirts that will end up in landfills.

Now, transfer that situation to the number of people who live in Colombia, and later in the world. Billions of highly polluting garments are produced and thrown away every day. Without a doubt, it is a worrying reality that requires acting as soon as possible.

How to stop fast fashion?

Stopping fast fashion is a task that corresponds to all of us, since in the end it is a product offer that exists due to demand. This makes your role essential, and the best thing is that contributing does not require more effort. That is why today we invite you to start taking some actions that deal with fast fashion, some ideas for this are:

• Support local

When buying, it is ideal to look for some national ecofriendly clothing brands , since by having a sustainable approach you are making sure that their production did not have a great impact on the environment. At the same time, you are supporting the local economy.

• Give better use to your clothes

Use all the clothes you have in your closet, do not accumulate and if there are no clothes that you no longer use, look for sustainable methods to give a second chance. It may be of interest to you: How is plastic transformed into clothes?

• Buy responsibly

Choosing sustainable fashion is the best alternative to deal with fast fashion, since you can be sure that they are products that were manufactured responsibly and with recycled or recovered raw materials, one of the great achievements of brands that seek to counteract the effect bad for the environment. How could you have realized, fighting fast fashion in Colombia is simple, just take some actions and look for alternatives like the ones you find at Madre Tierra , a clothing brand focused on manufacturing sustainable garments. Get to know our catalog and fall in love with the most innovative designs inspired by the balance with nature.