September 27, 2023


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We Wear Culture : Google puts 3,000 years of fashion history within our reach

Lovers of the world of fashion, we are in luck! And it is that behind this industry, increasingly powerful worldwide, there are centuries of history, years of evolution, milestones that explain the importance of iconic garments… and now, thanks to the new Google project, they are within our reach in a just click.

We Wear Culture is the digital encyclopedia of fashion that Google has launched in collaboration with more than 180 museums around the world, organizations, fashion schools, etc… in which centuries of fashion history are collected to help us understand better what has been the evolution of clothing and value the social and cultural importance of each garment in its historical moment and in the environment it has faced.

This new project from the digital giant Google reflects the long journey that the world of fashion has experienced from its beginnings to becoming the strong industry that it is today. From the ancient Silk Road to the daring movement that revolutionized the British Isles and later the entire world, known as British punk, going through the culture of the kimono or the birth of the cowboy as a work garment in the mines and its evolution as an icon. haute couture, are just some of the 450 virtual exhibitions offered by this free digital platform and which is already available both on the Internet and in the Google Arts & Culture mobile application, on Android and iOS.

Institutions such as the Met Costume Institute in New York, the Victoria & Albert Museum in London, the Kyoto Costume Institute in Japan, the Museo del Traje in Madrid, the Cristóbal Balenciaga Museum or the Agatha Ruiz de la Prada Foundation are just some of the collaborators. in this cultural initiative whose mission is to organize world information and make it universally accessible and useful, bringing it closer not only to those who love fashion but also to those fans of other disciplines such as music, culture, dance, technology, the economy…

Among the Spanish content we can find works by two of the great creators of fashion in our country: Cristóbal Balenciga and Mariano Fortuny, as well as the exhibition The dressed body: silhouettes and fashion from the Museo del Disseny de Barcelona, ​​which explains how the dress modifies the appearance of the body from the 16th century to the present. But these are just some of the star content among the 30,000 total garments that illustrate this wonderful initiative that Google makes available to us and that we can already enjoy. Hurry, take a look at this new window into the history of fashion!