Viva magenta: what is the color Pantone chose for 2023

It is a shade that descends from the red family and that we have already seen in the outfits of some celebrities on the red carpet.Viva magenta: what is the color Pantone chose for 2023

As every year, Pantone announced what will be the color for next year and according to them, the tone that will be the trend in 2023 will be “Viva Magenta” , a shade that descends from the red family and that we have already seen in the outfits. Some celebrities on the red carpet.

“It is a tone rooted in nature that vibrates with energy and vigor . It descends from the red family and expresses a new sign of strength ,” Pantone defined Viva Magenta.

Likewise, the institution says that it is “a throbbing and exuberant color”, with which they seek to promote a cheerful and optimistic climate . “In this age of technology, we seek to be inspired by nature and what is real,” they said after announcing that they had brought the ” Magentaverse ” to life.

Why Viva Magenta is the color of 2023 according to Pantone

On the other hand, Pantone advises accompanying the 2023 tone with other colors such as ‘Grey Sand’, ‘Pale Dogwood’ or ‘Libre Air’.

With the color of the year announcement, Pantone is trying to set a tone that reflects the global spirit. Not only will we be able to enjoy this beautiful hue in the fashion industry, but we will also see it reflected in other areas that create products of all kinds.

For more than two decades, based on an analysis of trends, the Pantone Color Institute has been in charge of launching the color that will be an absolute must on a global level.