1990s fashion and trends saw a wide variety of styles. At the beginning of the decade, fashion was heavily influenced by the grunge movement, characterized by ripped jeans, flannel shirts, and Doc Martens boots. This was a reaction to the over-the-top, flashy fashions of the 1980s. As the decade progressed, fashion became more influenced by hip-hop and urban culture, with baggy clothes, sports jerseys, and baseball caps becoming popular.
Towards the latter half of the decade, there was a resurgence of interest in more glamorous styles, inspired by the supermodels and fashion icons of the era such as Cindy Crawford, Naomi Campbell, and Kate Moss. This included slip dresses, velvet, and satin clothing, and pointed-toe shoes.
Hairstyles in the 1990s included the “Rachel” cut made popular by Jennifer Aniston in Friends, the “bowl cut,” and “pixie cut” for women, and bald or buzzcut for men. Chokers, hoop earrings, sunglasses, fanny packs, and backpacks were some of the popular accessories of that era.
Fashion icons of the 1990s
The 1990s was a decade that saw the rise of several fashion icons who had a significant impact on the industry and popular culture. Some of the most notable fashion icons of the 1990s include:
Cindy Crawford: One of the original supermodels, Crawford was known for her distinctive mole above her lip, and her athletic and toned physique. She was one of the most in-demand models of the decade, appearing on numerous magazine covers, runways, and advertising campaigns.
Naomi Campbell: Another of the original supermodels, Campbell was known for her striking beauty, versatility, and her ability to work the runway. She was one of the first black models to achieve mainstream success and helped pave the way for diversity in the fashion industry.
Kate Moss: A British model, Moss was known for her waifish, androgynous figure, and her ability to make even the most simple clothing look chic. She was the face of many high-end fashion campaigns and her unique look helped to popularize the “heroin chic” aesthetic of the 1990s.
Claudia Schiffer: A German supermodel, Schiffer was known for her striking beauty and feminine figure. She was one of the most successful models of the decade, appearing on numerous magazine covers, runways, and advertising campaigns.
Linda Evangelista: A Canadian model, Evangelista was known for her versatile look and her ability to work with a wide range of designers. She was one of the most in-demand models of the decade, appearing on numerous magazine covers, runways, and advertising campaigns.
These fashion icons helped define the fashion trends of the 1990s, through their appearance in many fashion campaigns, runway and magazine covers and their influence on popular culture.
The 1990s saw a number of different subcultures emerge, each with their own distinct style, music, and attitudes. Some of the most notable subcultures of the 1990s include:
Grunge: Grunge was a subculture that emerged in the Pacific Northwest region of the United States, in the late 1980s and early 1990s. The movement was characterized by a style that was loose and comfortable, often featuring ripped jeans, flannel shirts, and Doc Martens boots. The music associated with the grunge movement was typically heavy and guitar-based, and the lyrics often dealt with themes of alienation and disaffection. Bands such as Nirvana, Pearl Jam, and Soundgarden were considered to be the main representatives of the grunge subculture.
Rave: Rave culture began to emerge in the UK in the late 1980s and early 1990s, and quickly spread to other parts of the world. It was associated with electronic dance music (EDM), and often featured bright, neon colors and psychedelic patterns. The culture was associated with a counterculture of partying and drug use, often involving the use of Ecstasy and other party drugs.
Hip-hop: Hip-hop culture had its roots in the 1970s, but it became mainstream in the 1990s. It was characterized by a style of music that featured rapping, beats, and samples, as well as by a fashion style that included baggy clothes, sports jerseys, and baseball caps. The culture also encompasses dance (breakdance), graffiti art, and MCing.
Goth: The Goth subculture is a subculture that emerged from the post-punk movement of the 1980s, characterized by a dark, macabre aesthetic, and a fascination with death, horror, and the occult. Fashion associated with the Goth subculture typically features dark clothing, heavy makeup, and a variety of accessories such as chokers, fishnet stockings, and corsets. The music associated with the Goth subculture typically features dark, brooding lyrics and a heavy guitar-based sound.
Punk: Punk is a subculture that emerged in the mid-1970s and was characterized by a rejection of mainstream culture and a DIY ethos. Its fashion style is often associated with leather, studded clothing, and punk hair styles. Punk music typically features fast, distorted guitars, and aggressive lyrics that deal with themes of rebellion and social alienation.
These subcultures all had a significant impact on fashion, music and popular culture of the 1990s, they influence and shape the style, trends, and attitudes of the people who identify with them, creating a unique and diverse decade.