Pink is super trend: the reason and the meaning of the most powerful color of the year

Spotted on the runways, on fashion icons and now in store windows

“Think Pink!” Shouted actress Kay Thompson in her role as the director of a fashion magazine in the film An Angel Face, where she shared the screen with Audrey Hepburn. Now, 65 years later, that exclamation christens the latest Mango collection, made up entirely of trendy garments in the main colour: pink. On the other hand, and continuing with the cinematographic references, in the institute of Regina George -the protagonist of the movie Mean Girls-, there was a rule that governed above all others, on Wednesdays she dresses in pink; a color that has always been stereotyped and remains controversialtoday, when many designers have wanted it to resurface… but it was really another movie, Barbie , that did it.

Color ‘woman’ to become the most powerful

At first, pink was a color reserved for the aristocracy -because of its resemblance to red- and represented luxury and was worn by men. Its transformation came during World War II, when advertising posters used pink colors to define the role of the angelic and caring woman. Now, pink is associated with the femininity of women and sophistication , the former being a stereotype in destruction.

The pink catwalks

The designer Pierpaolo Piccioli, creative director of the Valentino house, was the first to immerse himself in the world of pink and in his Autumn/Winter 2022 collection he partnered with the Pantone brand to create his own pink shade that responds to the name of Pink PP , in the same way that the founder of the house did with Valentino red.With the exception of a few pieces, the models presented everything from accessories to shoes, entire looks invaded by the fashionable color and even the catwalk and the atmosphere that surrounded it. From Molly Goddard, through Chanel and ending with Giambattista Valli, pink is positioned as the favorite color for the new season. And everything that is seen on the catwalks is turned upside down in fast fashion stores such as Zara or Mango.

The reason for the success of pink

It was in 2019 when the new Barbie movie starring Margot Robbie was announced , but with the pandemic, shooting and production had to be pushed back to this year. During these months we have been able to see images of the protagonists -Margot with Ryan Gosling- in Venice Beach following the orders of the director Greta Gerwig, responsible for films such as Lady Bird or Little Women . Its premiere is scheduled for July 2023, but in the meantime we will be able to enjoy all the trends that are being generated around it, such as Barbiecore or the use of the color pink with which great fashion icons such as Zendaya or Anne have already surrendered. Hathaway.

With a lot of history behind it and with a greater social load than any other hue, pink is here to stay and reign during the next season . Suitable for any gender and accepted in any garment, it is still a color full of energy and positivity to surrender to to fill your wardrobe with luminosity.